The Story Behind "Zocam"

When the owners of Zocam Plumbing Inc. began to brainstorm a name for their new company, they could not help but gather inspiration from two beautiful little girls, daughters Zoë and Camden. Each girl was excited to be the first one to sit in the front seat of their father's shiny new Ford F-350 crew cab. Michael's wife Shannon, owner of WhirlWind Creative, said, “We need something unique, of course.” It doesn't take a rocket scientist to figure out what happened next. The company was named after Michael's two girls. So when asked, “Why Zocam?” “That was the easiest part,” says Elmore. “The loves of my life are my daughters Zoë and Camden.” Shortly after starting the business, Elmore welcomed a son, Theron Paul. Will we all soon be calling it THE Zocam Plumbing?

The History of Zocam Plumbing

Harrisburg native and owner of Zocam Plumbing Inc., Michael Elmore never imagined he would accomplish what he has today. In March of 2005, with big dreams and aspiration, Zocam Plumbing Inc. opened its doors directly across the street from Lowe's Motor Speedway. Starting with only a small clientele comprised of family and friends, a year later Zocam Plumbing Inc. is a reputable company busy working for several large residential developers in the region. Elmore still finds time for service calls, third-party warranty work and has continued requests to move into the commercial sector.

Elmore studied in London, England at The City of London School and Lenoir Rhyne College intent on pursuing a career in medicine. Eventually, although still intrigued by medicine, his focus began to shift as he sought a profession that was more "hands-on." A member of several sports teams growing up; he could not resist the appeal of the outdoors and began to think of ways to combine the two.

He came back home to Harrisburg and initially did miscellaneous jobs that required him to work with his hands and experience the instant gratification that comes when a job is complete. Attempting to plan for the future, he accepted a job at a local plumbing company as a way to support himself while learning a new trade. Elmore never imagined it would lead not only to a permanent career, but also the beginning of a new business venture. He successfully completed the rigorous Plumbing Contractor testing and received his Unlimited Plumbing License in March 2005.

He gives much of the credit for his early success to his wife, Shannon Wright Elmore, owner of WhirlWind Creative Inc., a marketing and design firm. She admits that while he knows the plumbing business, his marketing skills could use some help. With his direction, she created his famous "Superman-Zocam" logo and produced his first direct mail piece which was sent to builders in Cabarrus County. The rest, as they say "is history."

Elmore is involved in every aspect of running his company. He is active in each project from the bidding, to design, to pipe laying, to installation of fixtures and finally to seeing the first drip from a faucet, or hearing the sound of a flushing commode. As the operation continues to grow, he knows that eventually he may not be able to see every job from start to finish, but his number one priority remains customer satisfaction. To stay true to that objective, he vows to always devote as much time as possible to all clients, whether big or small; because after all, everyone knows "a good plumber is hard to find," and sometimes even harder to keep.

Michael P. Elmore


Where I’m From:
Harrisburg, NC

My Specialty: PR

Birth Date: February 19

Last Books Read:
A Time to Kill – John Grisham

Family: Wife: Shannon
Children: Zoë, Camden and Theron

Hero: Jesus Christ and Kevin Van Dam

Valued Mentors: My wife- Shannon, Michael of Grady Harlow Inc., and Mark Cukro

Last Vacation: Week-long guided bass fishing trip to Texas and Mexico

Favorite Website:

Hobbies: Spending time with the family, RVing, and Fishing, fishing and ummmm... fishing

Favorite Possession: My grandfather's 30 Caliber WW II Rifle, my Father's ashes, and my Nitro 929 Turbo fishing boat

Fantasy Job: Professional Bass Angler... duh

Pets: Sully (Great Dane) and Toby (Maltese)

Description of Self in One Word: Driven

Central Cabarrus High School, City of London School, Lenoir Rhyne College - Premed

Experience:15 years +